Search Engine Optimization (SEO)

search engine optimization

What is Search Engine Optimization (SEO)

Serach Engine Optimization is the process through which it can make search engines to rank you site and display at the top.

Definition by Wikipedia:Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a web search engine‘s unpaid results—often referred to as “natural”, “organic“, or “earned” results. 

To understand it more clearly we will break in three parts:

SEARCH: If you want any information or services or purchasing some thing online first thing you do is Search on net. You Serach in the intend to find solution for your query. So any one who is searching for some thing one net  he is expecting a solution. So you should think how can you provide the solution. 

ENGINE:As you search you are displayed with relevant information this all is done by machines in seconds. This machine have an algorithm pattern which decides which page to rank top and display to the user. This algorithms are updated frequently to give best results to customers or users.

OPTIMIZATION: Optimization is a continues ongoing process. Optimization is not like one time activity, it should be done on regular basis for better ranking in search engines.

Why Search Engine Optimization is needed.

If you want your web page to appear in the number one position in the search result page you need to optimizer your site . You can give ads but need to spend a lot. So it’s better you optimize the site so that it can be displayed in top list in the search result page. When you have more traffic to your site the conversion rate increases as the conversion increase revenue increases.

Key Factors:

Their are nearly about 200 factors on which search engines depend to rank the Web page. But the most basic and important factors are:

  • Content
  • Technical Factors
  • Page speed
  • Authority
  • Mobile usability

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